How do I get my business mentioned by ChatGPT or Perplexity?
Short answer
Let AI crawlers reach your site, publish pages that answer specific buyer questions directly, mark up your entity with Organization and Service schema, keep your details consistent across the web, and give models a machine-readable summary at /llms.txt. Citation follows retrievability plus clarity.
Updated
Step one: be retrievable
Check robots.txt for accidental blocks of GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot, and Bingbot. Bing's index feeds Copilot and parts of other assistants, so blocking Bingbot quietly removes you from several answer engines at once.
Server-render your pages. Content that only appears after client-side JavaScript is unreliable for many crawlers.
Step two: be quotable
Write pages around the questions buyers actually type: pricing, timelines, comparisons, and whether something is worth it. Put a two-sentence answer directly beneath the heading, then support it.
Avoid keyword stuffing. Models parse meaning, and padded copy reads as low quality to both algorithms and humans.
Step three: be verifiable
One consistent company name, one canonical URL, one logo, one description, and the same social profiles everywhere. Disagreement between your site and your other profiles makes a model less confident citing you.